Misr El Kheir Foundation, a member of the National Alliance for Civil Development Work, has won a new humanitarian award for the film “Fatma” at the closing ceremony of the 15th edition of the Luxor African Film Festival. The ceremony included honoring the foundation in recognition of its role in supporting creative works aimed at serving society.
Dr. Hanan El-Derbashi, Head of the Social Solidarity and Debtors Sector at Misr El Kheir Foundation, expressed her great happiness at the film receiving a new award added to the foundation’s record of achievements. She noted that the award came at an international event celebrating African creativity, reflecting the importance of using “soft power” to highlight social issues and encourage social solidarity.
El-Derbashi confirmed that winning at the Luxor film Festival confirms the success of the humanitarian and social mission which the foundation seeks to create real change in the society. She added that she is proud of the praise the film received from artists and filmmakers, despite its short duration of only a few minutes—some of the attendance called for providing all forms of technical support to the foundation to produce such works.
She emphasized that these awards reflect the creators’ belief in the message of the work and represent genuine appreciation for meaningful content that seeks to change societal concepts, with the goal of “drying up the sources of debt-related hardship.”
Dr. Magdy Moharram, Senior Director of the Livelihood Sector at Misr El Kheir Foundation, stated that honoring the foundation at the festival’s closing highlights its leadership as one of the first NGOs working within cultural development and talent support across all governorates, especially in Upper Egypt. He explained that the foundation pays special attention to creative writing workshops focused on social issues due to their significant impact on raising awareness.
In the same context, director Mohannad Diab, director of the film “Fatma,” affirmed that winning awards would not have been possible without the presence of a supporting entity that believes in the importance of bringing these humanitarian issues to light in a distinguished artistic and documentary format.
Diab added that Misr El Kheir Foundation, through its continuous participation in major festivals with works such as “Hekayet Amal”, “Mal Qarun,” and “Fatma,” reinforces its belief in the power of art to change perceptions and create social awareness, supporting those in need and transforming them into inspiring success stories.
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Continuing the cooperation between the two parties in the “Iftar Sa’em” campaign—implemented by Misr El Kheir Foundation, a member of the National Alliance for Civil Development Work—for the fourteenth consecutive year, Valley Water Company is contributing to this year’s campaign by providing 160,000 bottles of water to Ramadan tents organized by the foundation, in addition to 580,000 “Sparx “beverages to serve 77 Ramadan tents. This makes the company the official sponsor of water and beverages for the Ramadan tents.
Engineer Amal Mobadda, Executive Director of Resource Development, Marketing, and Public Relations at Misr El Kheir Foundation, stated that the “Iftar Sa’em” campaign, launched for the fourteenth consecutive year, aims to reach the largest number of eligible beneficiaries across all governorates of Egypt.
She added that the success of Misr El Kheir is driven by the support of partners, the government, donors, and partner civil society organizations. This year, the foundation aims to reach even more fasting individuals through a variety of programs and offerings included in the campaign.
She pointed out that the “Iftar Sa’em” campaign is one of the largest ongoing initiatives of Misr El Kheir, targeting millions of fasting individuals across Egypt, especially in the most vulnerable governorates and areas.
Engineer Amal Mobadda explained that the campaign includes several types of support distributed to beneficiaries according to database criteria. It also allows donors to receive and distribute aid themselves. These offerings include: “Kartonet El Kheir”, “Kartonet El Setr” “Sanad El Aila”, “Karet El Kheir”, in addition to food meals, the “Family Gathering Meal,” Ramadan Iftar tents for a full month, Iftar and Suhoor tents for a full month, Iftar and Suhoor meals inside tents, traveler Iftar, village Iftar,” Zakat al-Fitr, and Eid clothing cards.
She also added that implementing the “Iftar Sa’em” campaign for fourteen consecutive years has built strong operational experience, ensuring its success and enabling it to achieve its charitable and developmental goals in a way that promotes social stability for Egyptian families during the holy month, in cooperation with success partners.
For his part, Dr. Ahmed Alaiwa, CEO of Valley Water—the owner of the “Elano Water” brand—said that the partnership with Misr El Kheir comes within the framework of Elano Water’s corporate social responsibility, noting that the company is keen to collaborate with highly credible institutions.
He explained that Misr El Kheir’s widespread presence in charitable work across various governorates helps achieve Valley Water’s goals of reaching eligible and most vulnerable groups through its products, Elano Water and Sparx beverages.
Maha Abu Saa, Head of Corporate Social Responsibility, Corporate Communications, and Sustainability at Valley Water, stated that the company’s participation in this year’s “Iftar Sa’em” campaign reflects its strong commitment to supporting initiatives with wide social impact. She noted that providing 160,000 bottles of Elano Water and approximately 580,000 Sparx beverages across 77 Ramadan tents highlights the company’s dedication to being present during moments of solidarity that bring Egyptians together during the holy month.
She added that Valley Water’s CSR sector operates under a clear strategy based on sustainability and active partnerships with trusted civil society organizations. Cooperation with Misr El Kheir enhances the efficiency of reaching beneficiaries across different governorates and ensures that support is delivered in an organized manner with tangible real-world impact.
She concluded that the company views this participation as a long-term social investment aimed at supporting social stability and promoting a culture of institutional giving, noting that Valley Water continuously seeks to expand its development initiatives in line with community needs, reflecting the humanitarian role of its brands “Elano Water” and “Sparx” alongside their market presence.
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Misr El Kheir Foundation, a member of the National Alliance for Civil Development Work, celebrated outstanding models of women who not only built successful families but also presented real stories of struggle worthy of being told. The foundation organized an honoring ceremony for a number of women who won the “Changemakers” initiative, in recognition of their efforts in serving their families and communities.
The “Changemakers” ceremony was not merely a traditional tribute, but a moment of recognition for stories of patience and resilience, written by mothers who faced life with courage and succeeded in transforming hardship into success.
Dr. Mohamed Refai, CEO of Misr El Kheir Foundation, expressed his pride in these role models, stating that the initiative comes “from the heart to the heart.” He noted that what they encountered during the evaluation phase was not just files or applications, but deeply human stories reflecting genuine giving.
Refai emphasized that the foundation will not stop at honoring the winners, but will also work to meet the needs of the winning families, supporting their journey and strengthening their impactful role in society. He added during his speech at the awards ceremony: “We are with you and hope to provide support and assistance at any time. Misr El Kheir is proud of you and of your children’s success at all educational stages. You will always find us by your side to meet the needs of every family.”
He continued: “Every story we reviewed was a lesson in patience and strength, and made us realize the value of what these mothers provide to their families without expecting anything in return.”
From within the ceremony, emotions ran high, as organizers confirmed that the selection process was conducted according to precise criteria and full transparency, ensuring that recognition reached those who truly deserved it.
Dr. Ahmed Ali explained that the winners represent an honorable image of Egyptian women, especially as many of them endured difficult experiences but managed to overcome them and build better futures for their children. He added that the winners, coming from different governorates, are exemplary models of ideal mothers, noting that all applicants experienced long struggles but overcame challenges and hardships with courage.
In a related context, Dr. Mohamed Mamdouh revealed that the initiative is not limited to recognition alone, but also aims to document real-life success stories and promote a culture of giving and sustainability through models that started as beneficiaries and have now become sources of inspiration for others.
He added that participants were selected based on clear criteria to ensure authentic examples reflecting resilience and responsibility—whether mothers of high-achieving children or mothers of children with disabilities who successfully supported them and achieved accomplishments together.
Among the most touching moments were the words of one of the winning mothers, who expressed deep gratitude to Misr El Kheir, confirming that this recognition is not just an award, but an appreciation of a long journey of challenges. She said that what the foundation provides goes beyond material support to building and empowering individuals, especially in education, which has opened doors of hope for thousands of young people.
She concluded with heartfelt words: “This honor is a medal on my chest… but in fact, it is a tribute to every mother who chose to persevere and continue the journey.”
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As part of its ongoing efforts to bring joy and happiness to the most vulnerable families during the days of Eid al-Fitr, Misr El Kheir Foundation—member of the National Alliance for Civil Development Work—announced the launch of an initiative to provide purchase cards for children’s Eid clothing. The initiative targets 15,500 families across several governorates, as part of its “Iftar Sa’em” campaign for the fourteenth consecutive year.
Dr. Hanan El-Derbashi, Head of the Social Solidarity Sector at Misr El Kheir Foundation, stated: “The Eid initiative includes granting each family a purchase card worth 500 EGP to buy Eid clothing for children from newborns up to 18 years old. Each eligible family receives one card, allowing them to choose what suits their children, thus preserving their dignity and giving them freedom of choice.”
She added: “The initiative is being implemented in cooperation with 61 branches of Arafa Stores and El Nasr Sporting Stores across several governorates, including Cairo, Giza, Qalyubia, Alexandria, Mansoura, Sharqia, Fayoum, Minya, Assiut, and Aswan, to facilitate access for beneficiary families.”
She confirmed that this initiative is part of Misr El Kheir’s broader efforts to support vulnerable families during various occasions and its commitment to sharing the joy of Eid with children, helping to bring happiness to their hearts and reinforce values of social solidarity.
She further explained that this year’s “Iftar Sa’em” campaign included multiple forms of support distributed to beneficiaries based on database criteria. These include the “kartonet el kheir ,” “kartonet el satr ,” “lamet el aila ,” and “kart el khier ,” in addition to hot food meals, the “lamet el aila ,” Ramadan Iftar tents for a full month, Iftar and Suhoor tents for a full month, Iftar and Suhoor meals inside tents, traveler Iftar, village Iftar, “kheirak zad Vehicle,” Zakat al-Fitr, and Eid clothing cards.
She emphasized that Misr El Kheir pays close attention to every detail within the “Iftar Sa’em” campaign through genuine partnerships with affiliated organizations, aiming to bring joy and happiness to vulnerable families throughout the holy month of Ramadan and during Eid al-Fitr.
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Misr El Kheir Foundation announced the release of 2,000 male and female debtors during the holy month of Ramadan, as part of its efforts to bring joy and relief to their families ahead of Eid al-Fitr, and in conjunction with Mother’s Day celebrations.
Head of Social Solidarity Sector
Dr. Hanan El-Derbashi, Head of the Social Solidarity and Debtors Sector at Misr El Kheir Foundation, stated that the foundation is among the first and most prominent civil society organizations in Egypt to adopt the cause of indebted individuals and repay their debts. She noted that the foundation has successfully secured the release of 87,000 cases so far, as part of ongoing efforts to reduce the number of debtors in prisons.
She added that the Debtors Program was launched in 2010, and over the past sixteen years, the foundation has continued its efforts to release debtors while also working to “dry up the sources of debt” through precise study of social and legal conditions.
El-Derbashi emphasized that the foundation’s role is not limited to debt repayment alone, but extends to awareness, economic empowerment, and social support. The foundation has also launched the “enta al sanad ” initiative to provide psychological and social assistance to female debtors, with a focus on supporting the most vulnerable families across different governorates and transforming them into productive households.
One of the Eight Zakat Categories
She explained that a “debtor” refers to anyone unable to repay debts due to compelling circumstances, noting that debtors are one of the eight categories eligible for zakat as stated in verse 60 of Surah At-Tawbah.
She continued: “The program’s vision is based on implementing a well-structured procedural system that addresses all legal and social aspects, with the aim of helping the largest possible number of debtors in record time, reducing the flow of new debtors into prisons, lowering the number of cases before courts, and promoting a culture of financial inclusion.”
She pointed out that the issue of indebted individuals has a multi-dimensional impact that extends beyond the individual to the entire family, which explains the strong attention given by political leadership to eliminating this phenomenon in order to preserve social cohesion.
In conclusion, she noted that the issue affects both men and women across all governorates of Egypt, explaining that the causes of financial distress vary between economic factors (such as poorly planned small projects or high medical expenses) and social factors (such as excessive marriage costs).
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In an atmosphere of joy and celebration, Misr El Kheir Foundation, a member of the National Alliance for Civil Development Work, continues to provide daily hot meals from Egypt to our people in Gaza through the foundation’s kitchens. This is being carried out in cooperation with the Egyptian Committee in Gaza and the National Alliance for Civil Development Work, under the supervision of the Ministry of Social Solidarity.
Misr El Kheir Foundation has been keen to share the joy of the holy month of Ramadan with the people and children of the Gaza Strip by providing hot iftar meals that are prepared daily in the foundation’s kitchens.
Dr. Mohamed Refai, CEO of Misr El Kheir Foundation, affirmed that supporting the people of Gaza is part of the foundation’s strategy for humanitarian and relief work during times of crisis. This comes within the framework of the humanitarian role played by the Egyptian state in supporting the Palestinian people. Misr El Kheir Foundation, a member of the National Alliance for Civil Development Work, is participating in a large campaign to provide iftar meals for 1.5 million fasting individuals inside the Gaza Strip during the holy month of Ramadan, in cooperation with the Egyptian Committee for Gaza Relief.
Mohamed Rageh, Director of the Relief Unit at Misr El Kheir Foundation, stated that the campaign includes providing daily hot iftar meals, in addition to food baskets and clean drinking water, in response to the growing needs inside the Gaza Strip amid difficult humanitarian conditions and shortages of essential supplies.
The campaign aims to provide iftar meals for about 300,000 fasting individuals by distributing 60,000 family meals, each sufficient for five people and containing rice, protein, and salad, ensuring balanced nutritional needs for families.
Mohamed Rageh added that the interventions also included deploying 16 water trucks serving 14,000 beneficiaries daily, bringing the total number of beneficiaries of the water project to about 420,000 people during the month of Ramadan, in addition to food baskets that are being delivered throughout the holy month.
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Suez Canal Bank has signed a cooperation protocol with Misr El Kheir Foundation under the auspices of the Central Bank, to participate in supporting the “Iftar Sa’em” campaign during the holy month of Ramadan. The initiative includes providing more than 2,000 food boxes containing essential food items, helping support underprivileged families and meet their nutritional needs across several governorates.
The protocol was signed by Nour El-Zeiny, Head of Financial Inclusion, Corporate Communication, and Corporate Social Responsibility at Suez Canal Bank, and Engineer Amal Mobdda , Executive Director of Resource Development, Marketing, and Public Relations at Misr El Kheir Foundation, in the presence of several representatives from both parties.
In this context, Nour El-Zeiny affirmed that Suez Canal Bank is keen to expand its contributions to social protection programs and strengthen food security, in line with the directions of the Central Bank of Egypt and in support of the second Sustainable Development Goal (SDG 2): Zero Hunger and Food Security.
El-Zeiny added that the bank places great importance on partnerships with civil society organizations that have developmental impact, which helps achieve a positive effect within the community and strengthens efforts toward social solidarity.
She also explained that this cooperation comes as an extension of Suez Canal Bank’s ongoing efforts in corporate social responsibility, noting that the bank has participated in Ramadan food box distribution initiatives in cooperation with civil society organizations for the ninth consecutive year, reaffirming its commitment to supporting vulnerable families and promoting a culture of solidarity and volunteerism.
For her part, Engineer Amal Mobadda pointed out that such initiatives represent a successful model of cooperation between the banking sector and civil society organizations in supporting community development efforts and strengthening the social protection umbrella, contributing to achieving a sustainable impact that reaches the largest possible number of beneficiaries.
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Dr. Maya Morsy, Minister of Social Solidarity, inspected the communal iftar table organized by Misr El Kheir Foundation, a member of the National Alliance for Civil Development Work. The iftar serves 1,500 fasting individuals from beneficiaries of partner associations and children with disabilities at the “Ahl Misr Walkway, ” as part of the activities of the holy month of Ramadan.
Upon her arrival, the Minister of Social Solidarity was received by Ayman Abdel Mawgoud, Permanent Undersecretary of the Ministry of Social Solidarity; Dr. Mohamed Refai, CEO of Misr El Kheir Foundation; Engineer Amal Mobadda , Executive Director of the Resource Development Sector at Misr El Kheir; Dr. Hanan El-Darbashi, Head of the Social Solidarity Sector at Misr El Kheir; along with several leaders of the foundation and representatives of partner associations and institutions.
Dr. Maya Morsy was keen to review all preparations for the iftar table and examine the meals being provided to those fasting People , She also met with a number of people attending the iftar.
The Minister of Social Solidarity praised the efforts of Misr El Kheir Foundation and civil society during the holy month of Ramadan, which come within the framework of the presidential initiative “Abwab El Kheir”, implemented by the ministry in cooperation with “ Tahya Misr Fund.”
Dr. Maya Morsy explained that the state—represented by the Ministry of Social Solidarity—in partnership with the Fund for Supporting Projects of Civil Associations and Institutions, Ministry of Endowments , Tahya Misr Fund , the National Alliance for Civil Development Work, Egyptian Red Crescent, and civil associations and institutions, seeks to provide nearly 70 million hot meals and distribute more than 5.5 million food boxes during the holy month of Ramadan through several initiatives.
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